Users across the internet are seeking trusted one-stop shops to find actionable information. And until there is a Dewey decimal system for the internet, your company or organization plays a big role in providing this service.
You can do this with case studies and customer success stories. Or news clippings and photos from events. Finding ways to pinpoint users to “like” information can also tie them to thinking differently or taking a specific action.
Start by shaping ideas together around topics, events, or actions.
Do your resources orient around a user type, an interest, or a group of interests that together advance an outcome?
Are the resources the same – as in are they all calculators or all case studies?
Are the topics unique or interelated and connected to taking a number of and more complex steps?
By designing the right set of communications products or web assets (this includes digital information like presentations, webinars, podcasts and videos!!) that explain and orient to topics, you bring together like ideas that users also are more likely drawn to.
And because of your expert arrangement, the next time this same user is looking for something in the kingdom of all-the-things posted on the internet, they are more likely to return to you.
That’s why you will see more and more case studies accompanied by videos on the same topic, and sets of technical reports, models, and calculators saved together for a multi-step or more complex set of actions. This is the full package and what the modern day learner is looking for.
This is what getting your ducks in a row is all about. Packaging it all up in a neat and tidy fashion so your users get the most out of what you’ve got.
So go on now, be brave in bringing information together and don’t limit yourself – you can try multiple ways.