COMMUNICATIONS SPECIALIST | Lead Consultant to the U.S. Department of Energy’s Wind and Water Power Program
Draft and Implement a Public Relations Strategy
- Shift internal culture so program members start to recognize and publicize research results
- Spur a “project result team” process so technical and communications program members can work together and evaluate required resources for publicity and information dissemination efforts
- Create an information dissemination database to allow communications team to understand program results, impacts of the results, and ways to communicate results
- Engage stakeholder audiences by making contact and asking about experiences with program results
- Brand program priorities and technology investments
- Implement media impact and analysis framework to evaluate effectiveness of publicity and capture lessons learned
Introduce Strategic Messaging
- Pitch the most creative and high level announcement, event, and strategic collaboration opportunity that will achieve desired attention from media, stakeholders, and the pubic
- Write and review press releases, blogs, fact sheets, brochures
- Implement targeted distribution list and email blasting system
- Prepare presentations and briefing materials that complement program priorities and quench the information thirst of internal, external, and Executive Branch audiences
Develop Innovative and Effective Media
- Lead creation of offshore wind and water power videos
- Design infographics and diagrams to explain technical concepts to scientific, political, and public audiences
- Work out database and visual mapping solutions to help program present investments for policy makers, researchers, and the public by guiding a team of contracted designers and developers
- Compare and revamp website content and design, taking a close look at enterprise solutions and subprogram sites within the Department of Energy that might be leveraged and reconstructed to meet program needs
Build Partnerships and Forums for Collaboration
- Organize a 4 day US-UK Symposium, A Rising Tide: Creating an Offshore Wind Industry, with over 150 industry, federal agency, and international participants in Washington D.C., Cleveland, OH, and Boston, MA
- Support continuous information sharing and more formal working relationships, write a report and facilitate comments and feedback from Carbon Trust, NAREC, federal agencies, and program
Implement Smart and Formal Processes
- Create communications handbook, style and process guide for team
- Develop outreach strategy to engage funded researchers to share media and document research