SUMMARY:
Enthusiastic, focused, and goals-driven, strategic communications professional with 10 years of experience bringing people, projects, and products together to tell a story and save the planet
STRENGTHS + ABILITIES:
- Create creative and powerful, results-oriented communications products, with the mindset to meet program goals, and enhance partnerships with public and private organizations looking to save energy and cut emissions
- Pack a punch with public relations and outreach to move the needle on energy and climate change issues
- Cultivate and mobilize internal and external, strategic communications teams, from all backgrounds and positions
- Manage the design and development of websites and online tools (includes software and content management)
RECENT EXPERIENCE AND ACCOMPLISHMENTS:
FOUNDER | SHE WOLF | June 2017- present
She Wolf is an energy consulting shop designed to help leaders in the energy marketplace create communications products, grow existing projects and programs, and launch new strategies to connect to the right communities and stakeholders.
COMMUNICATIONS DIRECTOR | U.S. Department of Energy’s Better Buildings Initiative | 2012- June 2017
- Execute on internal/external communications strategy: program, project, and budget management, identity and brand guidelines management, track and measure success; review releases and all external products including partnership agreements, technical reports, speeches and talking points and online web tools
- Prepare briefings and report outs on program progress and energy efficiency market trends for DOE leadership and management and White House: create graphs, talking points, briefing presentations, factsheets
- Create and provide creative direction and oversight on the Better Buildings SWAP – an award-winning and first-ever reality TV series on energy efficiency (execution from concept, pitching to media, to getting content online)
- Expand social media presence @BetterBldgsDOE/Twitter, LinkedIn, YouTube via local and national campaigns
- Oversee all elements of website and creating new and updating existing pages and functionalities; created the Solution Center, an online database of 1,600+ information resources (20,000+ visits a month)
- Manage annual Better Buildings Summit an in-person forum for 1,000+ Better Buildings partners to share replicable models
COMMUNICATIONS TEAM LEAD | U.S. Department of Energy’s Building Technologies and Wind and Water Power programs | 2009-2012
- Create internal program calendars and tracker for communications activities across five separate programs
- Write/create, edit, review: press releases, blogs, trade journal articles, newsletters, outreach emails, infographics, videos, talking points, briefing presentations, factsheets
- Author of first-ever public relations strategy for Wind and Water Power program
- Orchestrate the Offshore Wind National Symposium, a three-state, four-day tour with the British Embassy and write final report recapping meeting discussion and action items to serve as the foundation of a national strategy
SENIOR ASSOCIATE | Construction Management Association of America | 2008-2009
- Oversee e-Commerce publications library
- Support CEO and board of directors with briefing materials and sustainability committee webinar calendar
- Recruit and review applicants for the Construction Manager in Training program
WRITING SAMPLES:
Better Buildings Beat Blog (created the platform, reviewed and approved all posts); drafted all press releases
Oversaw account management and communications teams’ writing and promotion of “partners in the news” trade articles
Launched and reviewed Bulletin newsletter (round-up of news, solutions, partners)
Recent articles:
- Building Owner’s Management Association magaine, article profiling the Better Buildings Solution Center (pages 62-64)
- Creating “Better Buildings” With Solar Energy; Facility Executive Magazine